Belron4Partners® is thrilled to announce two groundbreaking developments that highlight significant milestones in our global expansion strategy. As of 1 November 2024, Global Automotive Glass Co. Ltd., South Korea’s leading automotive glass network, will officially join the Belron4Partners® network. At the same time, we are excited to share the successful establishment of our operations in Thailand through our trusted partner, GlassTech.
A new chapter in South Korea
Based in Suwon, near Seoul, Global Automotive Glass Co. Ltd. has been a trailblazer in the South Korean automotive glass industry since its inception. Founded by Mr. Seo-Ung HA, a visionary leader who began his career as a technician in 1995, the company has grown into the largest and most comprehensive network of its kind in the country. Operating across several major cities, the organisation successfully combines corporate and franchise systems to deliver exceptional service.
As South Korea becomes an integral part of the Belron4Partners® family, Global Automotive Glass will adopt the Glass Heroes brand. This fresh identity reflects Belron4Partners®‘s steadfast dedication to delivering superior customer care, innovative solutions, and an unwavering commitment to excellence.
Reflecting on his journey, Mr. Seo-Ung HA shared his enthusiasm for joining the network after attending the Best of Belron® (BOB) meeting in Lisbon earlier this year: “I could feel the sincerity and passion of all Belron members towards their work. The unity and shared values of the company with all employees seemed to be the greatest business strategy.” His words beautifully echo the shared ethos of Belron4Partners® and its global community.
Expanding into Thailand
In a parallel success story, Belron4Partners® is proud to announce its first-ever franchise operation in Thailand, a market of strategic importance in Asia. Thailand, with its expansive geography comparable to Germany and a car population of approximately 20 million vehicles, presents remarkable opportunities for growth.
Our Thai franchise partner, GlassTech, is fully aligned with Belron4Partners®‘s values, objectives, and vision. This alignment ensures a seamless integration into our network, enabling us to provide unparalleled customer experiences. We are confident that GlassTech will quickly establish itself as the trusted choice for automotive glass solutions among Thai consumers.
Belron4Partners® remains deeply committed to building lasting partnerships and delivering exceptional services that meet and exceed customer expectations. These new collaborations are a testament to our belief in the power of shared values, mutual trust, and a united commitment to excellence.
